Indian outsourcing firms are allocating larger amounts of money to directly lobby with lawmakers in the US in a bid to counter the rising threat of protectionism in the world’s biggest market for technology services.
The software lobby raised issues such as immigration, taxes, trade and foreign relations.
Legal experts are of the view that going direct helps India-based companies highlight specific initiatives they’ve undertaken to hike investments and build skills amongst USbased employees.
It would not be any US politician’s interest to help Nasscom, but the companies can sell a more compelling story. Nasscom is too India,” said a US-based lawyer who works with IT companies.
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